Starting Tuesday we will be exclusively serving local brown rice for our I am Grateful Bowl. This might not feel like a very large declaration, but in our world and with our impact, we see it being large. We've told you about the wonders of quinoa, the magic of this incredible little plant that produces something so perfectly balanced for our consumption needs as humans. We stand behind the power of this grain, AND we've also been following the news of the decline of Bolivian nutrition as Bolivian quinoa has gained popularity in the Western world. As the price of quinoa goes up to meet the demand of rich international buyers, quinoa can no longer be afforded in the Bolivian homes it comes from. By means of our buying power, United States purchasing trends are disrupting the political and health sustainability of Bolivian citizens. See more on this subject here.
We are choosing to shift our focus from quinoa to the awesome local and sustainable crop of brown rice. We have an excellent connection with an amazing family that's been growing rice through four generations. Massa Organics is a local family owned rice farm that respects the soil and ensures the highest quality of grain. Because we are shifting to using brown rice, we are cutting our footprint in the costs of shipping from Bolivia and we are supporting local farms for a fresh alternative. We sold over 65,000 bowls of quinoa through the "I am Grateful" program last year. We are owning up to our impact on Bolivian families, and are recommitting to local, sustainable options that benefit the whole. Visit a cafe near you to try our delicious new choice!